We didn't read about the energy transition. We shipped it.
Zes, Electrip, Beefull, Octopus Energy: Türkiye's charging leaders and beyond, on partnerships that are still shipping — Zes and Electrip for years now. We know the sector's regulations, its hardware and its drivers, because we've been standing at the station for years.
Why "we could build that too" doesn't survive this page
Energy products fail on the details that generic agencies never meet: tariffs, licensing, liberalized-consumer switching, charging hardware in the field. We design with those details, not around them.
Regulation is a design input
EPDK processes, liberalized-consumer switching, MASS integration: in our projects these aren't legal footnotes handed to the developers at the end. They are constraints we design into the flow from the first wireframe, so the product ships compliant instead of getting rebuilt for compliance.
That's the difference between an agency that designs screens and a team that has sat in the meetings where an energy product gets approved.
Trust is built at the station
A driver at 8% battery doesn't read manuals. The Zes kiosk works with zero instructions across 81 provinces; the app answers the only question that matters, "what happens next?", at every step from plug-in to receipt.
App, kiosk and website run on one design system, so what a driver learns once works everywhere on the network.
The grid earns loyalty
Charging apps get opened when the battery is low. We changed that: Snake, a loyalty game living inside Zes, is played by 700,000+ drivers while they charge.
Loyalty in energy isn't a points table. It's a reason to come back before you need to.
Proof over promise
We measure, show where you lose users, fix it, and prove the fix. Experience metrics and business metrics live in one system, so "the redesign worked" is a number, not an opinion.
Every claim on this page links to a published case.
One vertical, every surface: web platform, mobile app, kiosk on the station.
Few teams have shipped EV charging across all three surfaces, for competing brands, without the identities ever blurring. We have — repeatedly.
The receipts
700,000+ drivers playing Snake while they charge
Open the case →
zero-instruction interface, live in 81 provinces
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91.9% user satisfaction on the network's front door
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7 European markets, one coherent app
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720 kW hardware, idle to charging in 3 steps
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community-driven EV charging: 150+ screens, iOS & Android
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Togg's Trugo charging experience under the PX-RAY
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a nationwide charging network's app, diagnosed
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a winter turned into a seasonal energy copilot
Open the case →Questions we actually get
What EV charging products has blurple studio shipped?+
We design and grow the live apps of Zes and Electrip, built Electrip's high-power charging kiosk interface and Beefull's energy platform, and ran PX-RAY scans of Eşarj, Togg Trugo and Trumore — 200+ screens per scan.
Do you handle both driver apps and on-site hardware interfaces?+
Yes. The same team designs the mobile experience and the on-device kiosk UI, so drivers meet one language at home, in the car and at the charger.
Can you improve a charging app that is already live?+
That's most of our energy work: live products measured in production and improved continuously, loyalty layers like Zes Snake (700k+ players) included.
Building something in energy?
Bring the problem, not the brief. We'll show you where the experience loses users, and what we'd ship first.