
Trugo is the charging arm of Togg's ecosystem, and "Şarj Deneyimini Keşfet" is where that ecosystem meets its audience: an interactive experience where people explore daily driving distances, plan real routes, and weigh electric against petrol on cost and emissions — with a summary that adds it all up.
PX-RAY is our diagnostic instrument for exactly this kind of surface: instead of redesigning on instinct, we scan the live experience end to end — every screen, every step, every decision point — and return a prioritized, evidence-backed picture of where the experience carries friction and why.
The deliverable is not a slide deck of opinions. It is a mapped blueprint of the journey, findings anchored to real screens, and a prioritized flow the product team can act on immediately — with us or without us.
"Şarj Deneyimini Keşfet" — explore the charging experience — is where Togg turns range anxiety into a conversation: daily driving distances, real routes on the map of Türkiye, electric-versus-petrol comparisons on cost and emissions, and a summary that adds it all up.
That makes it a high-stakes surface: it doesn't just inform, it builds the confidence people need before committing to an EV. The scan opened by capturing this journey exactly as it ships.
Togg Trugo · PX-RAY · the charging-discovery experience under scanFindings were pinned directly onto the live screens. The result summary carries route, vehicle, cost, emission and charging data all at once — our notes trace where that density buries the answer a user actually came for.
The electric-versus-petrol comparison asks users to scan many values across the screen; the diagnosis names the cause — hierarchy, not content — and the direction of the fix.
Togg Trugo · PX-RAY · root-cause findings on the result summaryEvery scan runs the same four steps: signal gathering from the live product, root-cause diagnosis behind each symptom, blueprint mapping of the full journey, and a continuous flow of prioritized improvements.
The method is what keeps the findings defensible: nothing enters the report that can't be traced back to a screen and a cause.
Togg Trugo · PX-RAY · the four-step methodThe engagement closes on one artifact: the complete experience mapped screen by screen, findings placed exactly where they occur, ordered by user impact.
Togg's team gets a sequence they can ship against — and every shipped fix becomes a new signal for the next scan.
Togg Trugo · PX-RAY · the full experience blueprint
