human-centered desıgn
Product design (user experience and product design) service is the most fundamental service offered by blurple. With our unique product management/development perspective, we meticulously plan our clients' digital products from the research-analysis phase, adopt a holistic approach, and create sustainable, timeless, and accessible product experiences for all user segments.
For us, user experience and interface design are about how the product functions, what problems it solves, who its users are, and how they feel while using it.
For us, user experience and interface design are about how the product functions, what problems it solves, who its users are, and how they feel while using it.
We adhere to global UX principles in product design, staying updated with current research and trends as a natural member of the Interaction Design Foundation.
The Blurple product design team is experienced in developing complex digital products, including mobile applications, web applications, SaaS solutions, service designs, in-car screen designs, and all screens that interact with humans. We design the most appropriate user experience by following our own principles. Even after delivering the project, we work closely with our clients to test and iterate based on real user feedback to refine the user experience further.
Design is about how something works and how it interacts with its users before how it looks, especially in the process of digital product design, we operate with a human-centered design approach. In developing a digital product with a human-centered design approach, we start by deeply researching and understanding who the users are.
We work with local people and proceed with the awareness that our real customer is the end user of the product we develop. We design to solve previously unresolved problems.All the digital products we develop aim to solve a problem as quickly and accurately as possible. On the other hand, we are not just a design studio; we are a product experience studio that creates innovation. Therefore, we bring new perspectives, features, and approaches to the product in almost every project.
As a product experience studio, when working on a product experience project from scratch, a user experience and interface design project, or a digital product with a lifecycle belonging to our client, we aim not only to be involved and provide guidance in the design process but also to have a say in and influence all points where the product interacts with the user. We believe that experience is holistic; therefore, after completing the interface design and testing of the product following all research and analysis processes, we plan our processes by learning about the software process and lifecycle, infrastructure, etc., of the product after delivery.
While user experience and interface design are crucial parts that guide the entire experience of a digital product, they do not comprise the entirety of the experience. Recognizing this, we define ourselves as a PX (product experience) studio because we evaluate and guide all factors that make up the entire experience, such as testing, software, and user behaviors.
