product experience services
As a product team with roots in both startup teams and in product management, product design, and marketing teams at global companies, we have been involved for years, either full-time or as consultants. At the end of the day, we believed that everything for the user begins with experience and ends with experience. Therefore, we founded Blurple as a product experience studio.
We understand that the correct product experience is formed as a whole. These fundamentally include planning the product strategy, establishing effective communication between teams, taking new actions by understanding the user and the market well, ensuring the right user experience design, and keeping the continuous testing and analysis radar open within the product. To provide all of these, our service of product coaching guides product teams and management teams, offering product coaching to ensure all these aspects are fulfilled.
A service that continuously analyzes the product and the market from an external perspective, keeps inter-team communication lively, fosters collaborative learning, and guides action-taking is called "product coaching."
A service that continuously analyzes the product and the market from an external perspective, keeps inter-team communication lively, fosters collaborative learning, and guides action-taking is called "product coaching."
When providing product coaching, we start by analyzing both the internal product team (if it exists) and the market and competitors that the product penetrates. We also document the actions taken up to this point. Then, we evaluate these actions together with the product's internal team and create a shared roadmap to move forward. In product coaching, we contribute with a broad perspective as an external observer and also demonstrate a close collaborative approach as a member of the team.
Blurple Team has been involved in various roles in products of different sizes (sometimes startups and sometimes with over 50M active users) for years. Witnessing the significant impacts and acceleration of products when joining a team with a collaborative working style that focuses solely on "product development, analysis, and advancement" from an external perspective.
Product coaching is a significant part of our product experience services and is one of the most requested services at Blurple after our user experience and interface design service. The initial stage of the product coaching service begins with requesting coaching. Product coaching service is not a service where an expert comes and tells the entire team what to do and steps back, as it would be contrary to product development disciplines.
While engaging in product coaching, we do not position ourselves as the team's manager (even if our client requests it, we do not accept), instead, when we start product coaching, we position ourselves as a product manager team member within the team, focusing on research and analysis-based product management. The product coaching service preserves the company culture within the team it serves but acts as an external eye by avoiding stress factors and constraints that may have arisen internally, enabling the initiation of desired actions without being influenced.
Product coaches nurture product management teams by providing research-based outputs and results, trigger obtaining real information about the live product by planning tests and analysis in the product, plan the product roadmap together with the product teams by making joint decisions, and continue to update the roadmap throughout the process by continuing the same tests and researches. They collaborate with other teams involved in the product's role and take on a triggering role for the actions that need to be taken.
Product coaches also continue to shed light on the team's development by constantly bringing innovations in the industry and continuing to learn together.
As a product experience studio, when working on a product experience project from scratch, a user experience and interface design project, or a digital product with a lifecycle belonging to our client, we aim not only to be involved and provide guidance in the design process but also to have a say in and influence all points where the product interacts with the user. We believe that experience is holistic; therefore, after completing the interface design and testing of the product following all research and analysis processes, we plan our processes by learning about the software process and lifecycle, infrastructure, etc., of the product after delivery.
While user experience and interface design are crucial parts that guide the entire experience of a digital product, they do not comprise the entirety of the experience. Recognizing this, we define ourselves as a PX (product experience) studio because we evaluate and guide all factors that make up the entire experience, such as testing, software, and user behaviors.
